Category: Online Advertising

Should Drug Companies Be Advertising to Consumers?

The New York Times – Business:
Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans.
Murdoch and News Corp Take on the West Coast with The California Post

The expansion of the Murdoch tabloid from its New York roots to the West Coast is the latest sign of the outlet’s national ambitions.
Italian Court Closes Fraud Case Against Influencer Chiara Ferragni

A judge dropped the case against Ms. Ferragni, who had been embroiled in a scandal over sales of a limited edition Christmas cake marketed as supporting cancer treatment.
Instagram and Facebook Users in Europe Get Option of Sharing Less Data

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for less personalized ads.
Faux Jewels and Slimming Belts: Why Shopping on TikTok Is a Lot Like QVC

The popular app’s online marketplace is growing rapidly in the United States, driven by TikTok’s popularity and influencer advertisements that look a lot like TV infomercials.
Have Something to Say? Put It on a Flier.

They’re not just for missing pets or yard sales. Fliers these days are for internet memes, self-promotion and extremely esoteric messages.
Spam and Scams Proliferate in Facebook’s Political Ads

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies.
Google Is Fined $3.5 Billion for Breaking Europe’s Antitrust Laws

European Union officials accused the American tech giant of using its size and dominance to undercut rivals in the online advertising market.
Joshua Abram Dies at 62; Gave Workspace-Sharing an Upscale Spin

He and a partner made their co-working locations feel like private clubs. Among his other ventures, he sought to slash the cost of in vitro fertilization by using robotics and A.I.
Madison Avenue Is Starting to Love A.I.

Advertisers are increasingly using generative artificial intelligence to make their commercials.
Right-Wing Influence Shaped the Sydney Sweeney Ad Debate

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at least at first.
Gwyneth Paltrow Is Astronomer’s ‘Temporary Spokesperson’ After Coldplay Kiss-Cam Scandal

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.