Elon Musk, Twitter’s new owner, acknowledged that ad spending on the platform had slumped. He blamed the drop on pressure from activists.
Category: Online Advertising
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Twitter’s Advertisers Pull Back as Layoffs Sweep Through Company
The New York Times – Business: -
Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook
The New York Times – Business:As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.
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Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules
The New York Times – Fashion & Style:Campaigns are using social media influencers as a way to reach young and diverse voters, a novel and mostly unregulated strategy. Some are even spreading the message through dating apps.
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Elon Musk’s Twitter Faces Exodus of Advertisers and Executives
The New York Times – Business:At least four Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.
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Elon Musk’s Twitter Faces Exodus of Advertisers and Executives
The New York Times – Business:At least three Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.
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Elon Musk, Plus a Circle of Confidants, Tightens Control Over Twitter
The New York Times – Business:The billionaire and a group of his friends and advisers are working on layoff plans and how to swiftly change Twitter’s product, said people with knowledge of the matter.
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Tech’s Biggest Companies Are Sending Worrying Signals About the Economy
The New York Times – Business:A series of quarterly earnings reports is showing that even Silicon Valley’s most powerful companies are feeling the impact of inflation and rising interest rates.
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Meta Quarterly Earnings: Profit Declines With Losses in Reality Labs
The New York Times – Business:The social networking company, which is trying to shift into the so-called metaverse, posted falling sales and said it was “making significant changes” to operate more efficiently.
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Snap Earnings Show Revenue Growth Slowing but 19% More Users
The New York Times – Business:The maker of Snapchat has been struggling with a sharp slowdown in its advertising business.