Online Advertising – Page 12

Illicit Content on Elon Musk’s X Draws E.U. Investigation

The inquiry is perhaps the most substantial regulatory consequence to date of X, which has seen a rise in incendiary content on the platform, according to researchers.

By Adam Satariano

Advertising and Marketing DBNY2023 E-Commerce Online Advertising Public Relations and Publicity Social Media

In the Creator Economy, It’s the Wild Wild West for all Involved

A task force at the DealBook Summit discussed where the power lies in the exploding world of the creator economy — and who is likely to wield it in the future.

By Christine Muhlke

Advertising and Marketing Computers and the Internet Indecency, Obscenity and Profanity Musk, Elon Online Advertising Social Media Twitter

Advertisers Say They Do Not Plan to Return to X After Musk’s Comments

Elon Musk, the owner of X, criticized advertisers with expletives on Wednesday at The New York Times’s DealBook Summit.

By Kate Conger and Tiffany Hsu

Company Reports Israel-Gaza War (2023- ) Musk, Elon Online Advertising Social Media Twitter

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out

Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or are at risk of doing so, after Elon Musk’s endorsement of an antisemitic conspiracy theory.

By Ryan Mac and Kate Conger