Category: Online Advertising

Twitter’s New CEO, Linda Yaccarino, Eases Into the Hot Seat

Linda Yaccarino, who initially could not take ad sales meetings because of a noncompete clause, is adjusting to her new role reporting to Elon Musk.
Gannett Sues Google, Accusing It of Dominating the Ad Market

The country’s largest newspaper chain said that Google’s power over ad technology has contributed to the decline of local news.
Google’s Ads Violate Antitrust Laws, E.U. Says

European Union regulators filed new antitrust charges against Google, which could lead to fines and orders for the company to change its business practices.
Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

In internal forecasts, the company projected that ad sales would keep declining, handing a tough challenge to its new chief executive.
Older TikTok Creators Are in Demand by Brands

No matter what their age or finances, some elder influencers are finding that being on the app can bring them extra cash, or even help them extend their careers.
Netflix Starts to Crack Down on Password Sharing

The streaming company had said it was looking for ways to increase revenue. And one way was to make more people pay for the service.
Striking Hollywood Writers Disrupt TV’s Major Ad Event

Dozens of protesters greeted marketers as they entered the first major event of the upfronts, an annual showcase for advertisers in which media companies stage lavish gatherings to promote their lineups.
Linda Yaccarino Is Twitter’s New CEO, Elon Musk Confirms

Mr. Musk said Ms. Yaccarino would focus on business operations and that he would work on product design and technology at the social media platform.
Alphabet Shrugs Off Advertising Slump, Driven by Search Engine

Google’s parent company returned to sales growth, even as an advertising slowdown continued to crimp YouTube.
The Messenger, a Media Start-Up, Aims to Build a Newsroom Fast

The New York Times – Business:
The company, which will begin operating in May, plans to have around 550 journalists covering entertainment, politics and sports within a year.
The Chatbots Are Here, and the Internet Industry Is in a Tizzy

The New York Times – Business:
The new technology could upend many online businesses. But for companies that figure out how to work with it, A.I. could be a boon.
Few Americans Understand Online Privacy and Tracking, Report Says

The New York Times – Business:
Many consumers want control over their personal details. But few understand how online tracking works, says a new report from the University of Pennsylvania.