The candidate largely let the billionaire run his $175 million ground game — a gamble that future candidates could look to emulate.
Category: Political Advertising
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The Meaning Behind Beyoncé’s ‘Freedom,’ the Harris Campaign Anthem
The song is a driving force behind Vice President Kamala Harris’s latest campaign ad. But the song’s origins offer deeper significance for a candidate hoping to make history.
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Len Sirowitz, Whose Bold, Offbeat Ads Captured an Era, Dies at 91
An award-winning agency art director, he brought a striking visual touch to campaigns for the Volkswagen Beetle, Sara Lee and Sony in the ’60s as well as to the antiwar and antinuclear movements.
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Trump’s Dominance and Snowy Weather Put Iowa’s Caucus Economy on Ice
Republican candidates have spent heavily in Iowa, but the state is seeing fewer visitors, and winter storms have upended events and travel plans.
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Fed Up With Political Text Messages? Read On.
The New York Times – Business:In this polarized climate, hundreds of Americans told us they agree on one thing: Campaigns must stop spamming voters’ phones with unwanted political texts.
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Why Am I Seeing That Political Ad? Check Your ‘Trump Resistance’ Score.
The New York Times – Business:To help campaigns target ads, voter-profiling firms score millions of Americans on issues like guns, vaccines and QAnon.
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Democrats Spent $2 Trillion to Save the Economy. They Don’t Want to Talk About It.
The New York Times – Business:Polls show voters liked direct payments from President Biden’s 2021 economic rescue bill. But they have become fodder for Republican inflation attacks.
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Democrats Spent $2 Trillion to Save the Economy. They Don’t Want to Talk About It.
The New York Times – Business:Polls show voters liked direct payments from President Biden’s 2021 economic rescue bill. But they have become fodder for Republican inflation attacks.