Public Relations and Publicity – Page 5

In the Creator Economy There is Money to Be Made

People from all types of backgrounds have become stars — and it’s a trend that’s expected to get even bigger and make them even richer in years to come.

By Paul J. Sullivan

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In the Creator Economy, It’s the Wild Wild West for all Involved

A task force at the DealBook Summit discussed where the power lies in the exploding world of the creator economy — and who is likely to wield it in the future.

By Christine Muhlke

Celebrities Jonas, Joe Public Relations and Publicity TikTok (ByteDance) TMZ.com Turner, Sophie (1996- )

As Joe Jonas and Sophie Turner Divorce, It’s Time to Spin

When famous people divorce, it’s not just an unraveling relationship. It’s a public relations dance. Even when it’s “amicable.”

By Melina Delkic

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Katie Cotton, Who Helped Raise Apple’s Profile, Dies at 57

As head of public relations, she worked closely with Steve Jobs, the company’s visionary chief executive, to spread the word about products like the iMac and the iPhone.

By Richard Sandomir