Posted inBeer England Foreign Investments Mergers, Acquisitions and Divestitures Miles, Bryan Miles, Shannon (Per) NoFo Brew Co (Org) Port Vale (Soccer Team) Soccer Southeastern States (US) Trivela Group (Org) Walsall (England) Walsall (Soccer Team) Wrexham (Wales)
One Way to Sell Beer in Britain? Buy Into a Soccer Team.
An American microbrewery has made inroads in English pubs with a novel marketing strategy.