Soccer – MOSAEC

One Way to Sell Beer in Britain? Buy Into a Soccer Team.

An American microbrewery has made inroads in English pubs with a novel marketing strategy.

By Tania Ganguli

England Newcastle United (Soccer Team) Newcastle-on-Tyne (England) Religion and Belief Soccer

A Soccer Field Can Be Sacred

For millions of people, it represents familiarity, comfort and belonging.

By Rory Smith

Deaths (Obituaries) Energy and Sports Drinks Gatorade Soccer Steinbrecher, Hank United States Soccer Federation World Cup

Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77

He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.

By Jere Longman

Manchester (England) Manchester United (Soccer Team) Old Trafford (Manchester, England) Politics and Government Ratcliffe, James Soccer Stadiums and Arenas

Manchester United Pitches New Stadium as Key to Government Growth Plan

Jim Ratcliffe, the billionaire co-owner of the soccer club, framed plans for the 100,000-seat venue as crucial to the British government’s plan to revive the northern English city.

By Tariq Panja