Elliott Hill is traveling the globe to meet with leagues, teams and athletes to rebuild connections and spur a turnaround for the world’s largest athletic-wear company.
Category: Soccer
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Hesitant to Visit the U.S. for the World Cup? We Want to Hear From You.
International soccer fans face hurdles like travel bans, long visa delays and high ticket prices for U.S. matches. Will they be enough to keep you away?
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Can the Most Indebted Team in Global Soccer Fix Its Finances?
F.C. Barcelona’s liabilities have reached 2.5 billion euros, the result of financial mismanagement and vaulting ambition.
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Brash Investor in Global Soccer Clubs Is Charged With Fraud
Josh Wander, a Miami businessman, drew scrutiny after buying soccer teams on three continents through 777 Partners, which collapsed after facing spiraling accusations of wrongdoing.
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Football Is Coming to Saudi Arabia, Where Soccer Is King
Saudi Arabia will host a flag football tournament featuring N.F.L. stars in the spring, in a mutually beneficial sports expansion.
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FIFA Struts Off the Pitch and Onto the Catwalk
Soccer’s governing body is putting its name on a luxury fashion line. Would you buy it?
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FIFA Struts Off the Pitch and Onto the Catwalk
Soccer’s governing body is putting its name on a luxury fashion line. Would you buy it?
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One Way to Sell Beer in Britain? Buy Into a Soccer Team.
An American microbrewery has made inroads in English pubs with a novel marketing strategy.
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A Soccer Field Can Be Sacred
For millions of people, it represents familiarity, comfort and belonging.
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Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.
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Manchester United Pitches New Stadium as Key to Government Growth Plan
Jim Ratcliffe, the billionaire co-owner of the soccer club, framed plans for the 100,000-seat venue as crucial to the British government’s plan to revive the northern English city.
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Women’s Sports Events Worth Traveling to in 2025
Whether the athletes are on the soccer field, the hockey rink or the balance beam, these travel-worthy contests are bursting with excitement, competition and big names.