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  • Jordyn Holman

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If On Shoes Are for Everyone, Are They Still Ons?

The company finds itself at a critical juncture that others have botched: How does it stay a brand for serious athletes while keeping up its…

C.E.O.s Are the Heads of Companies. Should They Also Be the Face?

Most chief executives are not recognizable to their customers. But when they step into the limelight, the rewards — and the risks — can be…

Peloton’s Latest Leader Thinks He Can Coach It Back to Health

The fitness company has fallen to a small fraction of its value at its pandemic peak, but Peter Stern says Peloton is headed in the…

He Was Supposed to Break Up Kraft and Heinz. He Changed His Mind.

Steve Cahillane, a food industry veteran, is trying to revive the company behind Kool-Aid, Oscar Mayer and many other brands.

Waymo Co-CEO Tries to Make a Case for the Safety of Driverless Cars

Waymo’s co-chief executive, Tekedra Mawakana, knows she needs to earn the public’s trust. It won’t be easy.

Kickstarter’s C.E.O. on Running a Fully Remote Company With a Four-Day Workweek

Everette Taylor took over Kickstarter at a low moment for the crowdfunding pioneer, which made its name with small projects but now attracts major multinationals…

Ring’s Founder Knows You Hated That Super Bowl Ad

Since the commercial aired, Jamie Siminoff has been trying to quell an outcry over privacy concerns with his doorbell cameras.

What C.E.O.s Are Worried About

Fractured politics, disruptive technologies and a distrust in institutions are making it harder to focus on the traditional tasks of growing sales and profits.