Advertising and Marketing – Page 29

‘Twisters’ Takes Off at the Box Office

The disaster movie was on pace to sell roughly $80 million in tickets in North America over the weekend, 60 percent more than expected.

By Brooks Barnes

Here’s why, and how the balance of power between individual brand and company brand is changing.

By Vanessa Friedman

For more than 200 pro athletes, the boutique investment firm Patricof Co. is opening the door to the private equity market.

By Ken Belson

Shows like “Bridgerton” and “The Roast of Tom Brady” performed well for the streaming service, which now has 278 million subscribers worldwide.

By Nicole Sperling