Advertising and Marketing – Page 40

How Ozempic Turned a 1974 Hit Into an Inescapable Jingle

The diabetes drug has become a phenomenon, and “Oh, oh, oh, Ozempic!” — a takeoff of the Pilot song “Magic” — has played a big part in its story.

By Craig Marks

Some telehealth start-ups are playing up masculine stereotypes to market medications that have been more widely associated with women.

By Joseph Bernstein and Callie Holtermann

The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.

By Sapna Maheshwari

The latest enticing lottery prizes are the product of misleading advertising and high interest rates, our columnist says.

By Jeff Sommer