What’s the Deal With Michael Cera and CeraVe’s Viral Marketing Campaign?
So what’s with the elaborate online marketing campaign implying otherwise?
Posted inAdvertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television
$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.
In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.
Posted inAdvertising and Marketing Comedy and Humor Dancing Mobile Commerce and Payments Music Online Advertising Quarantine (Life and Culture) Shopping and Retail Social Media Taste TikTok (ByteDance)
Is TikTok Over?
The app once offered seemingly endless chances to be charmed by music, dances, personalities and products. But in only a few short years, its promise of kismet is evaporating.
Posted inAdvertising and Marketing BlueKai Inc Computers and the Internet Product Placement Rembrand Social Media Start-ups TikTok (ByteDance) Video Recordings, Downloads and Streaming
A.I. Fuels a New Era of Product Placement
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising.