Advertising and Marketing – Page 6

Google’s Next Antitrust Battle

The tech giant has lost a series of legal fights that investors have largely shrugged off. But a new trial over its advertising business could carry big consequences.

By Andrew Ross Sorkin Ravi Mattu Bernhard Warner Sarah Kessler

Advertising and Marketing Antitrust Laws and Competition Issues Brinkema, Leonie M Computers and the Internet DoubleClick Inc Google Inc Mergers, Acquisitions and Divestitures News and News Media Online Advertising

Google’s Ad Technology to Be Challenged in Second Antitrust Trial

In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising.

By David McCabe

Advertising and Marketing Chafe, Julia Hackman Intercolor USA (gem wholesaler) Jewels and Jewelry Social Media your-feed-fashion

She Needed an Influencer. He Said, ‘You Could Be That Girl.’

Julia Hackman Chafé, who won followers with her jewelry posts, is moving into lifestyle. “You feel like you’re gossiping with your friend,” one fan said.

By Graham DickieThe New York Times

Advertising and Marketing Comedy and Humor Deaths (Obituaries) Jackson, Bo Jordan, Michael Lee, Spike NIKE Inc Riswold, Jim Sneakers

Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment.

By Michael S. Rosenwald

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