College Athletics – Page 17

San Diego State’s Deep Run Plays Right Into Conference Realignment

San Diego State had set itself up for this moment. Not just for a run at a championship, but for jumping to a bigger conference.

By Billy Witz

Basketball (College) College Athletics Colleges and Universities NCAA Basketball Championships (Men) NCAA Basketball Championships (Women) Social Media Student Athlete Compensation

The Endorsement Deals Shaping the N.C.A.A. Tournaments

Both Miami’s men’s and women’s teams made deep runs in March. Their athletes also had significant backing in the form of name, image and likeness deals.

By Kris Rhim

Basketball (College) Clark, Caitlin (2002- ) College Athletics ESPN Louisiana State University National Collegiate Athletic Assn NCAA Basketball Championships (Women) Nielsen Media Research Ratings (Audience Measurement) Television University of Iowa University of South Carolina Virginia Polytechnic Institute and State University

Iowa’s Win Over South Carolina Draws 5.5 Million Viewers on ESPN

The highly anticipated matchup delivered more viewers than any non-championship game in women’s college basketball. And the Iowa-Louisiana State final on Sunday is on network TV.

By Kevin Draper

Advertising and Marketing Blumenthal, Richard Caesars Entertainment Corporation College Athletics Colleges and Universities Gambling Louisiana State University Michigan State University PointsBet USA Inc Senate University of Colorado

Facing Criticism, a Gambling Company and a University End Their Deal

The decision by PointsBet and University of Colorado Boulder came as the industry released guidelines meant to limit how sports betting is marketed on campus.

By Kevin Draper