Fast Food Industry – Page 8

Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83

A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.

By Richard Sandomir

Artificial Intelligence Computers and the Internet Fast Food Industry Google Inc McDonald's Corporation Restaurants Social Media TikTok (ByteDance) Wendy's International Inc White Castle

260 McNuggets? McDonald’s Ends A.I. Drive-Through Tests Amid Errors

Ordering mistakes frustrated customers during nearly three years of tests. But competitors like White Castle and Wendy’s say their A.I. ordering systems have been highly accurate.

By Hank Sanders

Chipotle Mexican Grill Inc Fast Food Industry Prices (Fares, Fees and Rates) Restaurants Social Media Wages and Salaries

What’s Behind TikTok’s Beef With Chipotle?

A series of popular videos on the platform encourage users to protest the restaurant chain’s portion sizes by walking out without paying or filming workers.

By Joseph Bernstein

Company Reports Consumer Behavior Discount Selling Fast Food Industry Inflation (Economics) Prices (Fares, Fees and Rates) Shopping and Retail United States Economy

Price Pendulum Swings Back to Discounts, Within Limits

The pandemic shopping boom led many retailers to widen profit margins by charging more. Now value is the watchword as consumers grow choosier.

By Talmon Joseph Smith and Jordyn Holman