Warner Bros. Discovery Is Said to Match Amazon’s Bid for NBA Rights
The company, a longtime broadcaster of N.B.A. games, is trying to keep the lucrative broadcast rights as the league negotiates a new contract.
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For Fashion, Sports Stars are the New Super Stars
Here’s why, and how the balance of power between individual brand and company brand is changing.
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NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon
The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.
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NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style
Before they were drafted, the N.B.A.’s top prospects stopped to show off their clothes and discuss their decisions of how to represent themselves.