National Basketball Assn – Page 6 – MOSAEC

For Fashion, Sports Stars are the New Super Stars

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For Fashion, Sports Stars are the New Super Stars

Here’s why, and how the balance of power between individual brand and company brand is changing.

By Vanessa Friedman

NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon

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NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon

The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.

By Tania Ganguli and Kevin Draper

NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style

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NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style

Before they were drafted, the N.B.A.’s top prospects stopped to show off their clothes and discuss their decisions of how to represent themselves.

By Erik Tanner and Sandra E. Garcia

As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside

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As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside

The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.

By Tania Ganguli Kevin Draper and Nicole Sperling