Wendy’s International Inc

260 McNuggets? McDonald’s Ends A.I. Drive-Through Tests Amid Errors

Ordering mistakes frustrated customers during nearly three years of tests. But competitors like White Castle and Wendy’s say their A.I. ordering systems have been highly accurate.

By Hank Sanders

Consumer Behavior Consumer Protection Discount Selling Economics (Theory and Philosophy) Prices (Fares, Fees and Rates) Shopping and Retail Walmart Stores Inc Wendy's International Inc

Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount

The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.

By Lydia DePillis

Company Reports Fast Food Industry Prices (Fares, Fees and Rates) Restaurants United States Wendy's International Inc

Wendy’s Plans to Introduce Surge Pricing

The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call.

By Lola Fadulu

Fast Food Industry Generation Z Instagram Inc internal-storyline-inline-no internal-storyline-no Millennial Generation Musk, Elon Social Media United States Wendy's International Inc

Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.

By Sopan Deb

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