From the giant Starbucks to upstarts like Scooter’s Coffee in Nebraska, the battle is joined for who can come up with the craziest, calorie-laden, not-really-coffee drink.
Category: Fast Food Industry
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Starbucks Names Chipotle’s Brian Niccol as New C.E.O.
The coffee chain said that Chipotle’s Brian Niccol would replace Laxman Narasimhan, who is leaving the company after just over a year at the helm.
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To Avoid an Economic Recession, Consumer Spending Is Key
It has powered the economic recovery from the pandemic shock. Now wallets are thinner, and some businesses are feeling the difference.
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Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83
A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.
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Price Pendulum Swings Back to Discounts, Within Limits
The pandemic shopping boom led many retailers to widen profit margins by charging more. Now value is the watchword as consumers grow choosier.
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Morgan Spurlock, Documentarian Known for ‘Super Size Me,’ Dies at 53
His 2004 film, which was nominated for an Oscar, followed Mr. Spurlock as he ate nothing but McDonald’s for a month.
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McDonald’s Is Bigger Than Ever: How ‘Super Size Me’ Lost the Culture War
“Super Size Me” helped lead a backlash against McDonald’s. Twenty years on, the industry is bigger than ever.
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Why Companies Are Nervous About the Consumer
On earnings calls, dozens of corporate executives have cited a slowdown in spending to explain why sales are slipping.
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California $20 Fast-Food Minimum Wage Is Coming April 1
The nation’s highest state minimum wage for fast-food workers takes effect on Monday. Owners and employees are sizing up the potential impact.
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Chick-fil-A Shifts Its ‘No Antibiotic’ Chicken Policy
The fast food restaurant chain will continue to bar the use of antibiotics used to treat people but will permit the use of animal antibiotics.