Vitamin Shoppe Industries

How Supplement Stores Are Trying to Tap Into the Ozempic Boom

GNC and the Vitamin Shoppe are redesigning displays and taking other steps to appeal to people who are taking or are interested in drugs like Ozempic and Wegovy.

By Jordyn Holman

Bloomingdale's Careers and Professions E-Commerce Executives and Management (Theory) Gennette, Jeffrey Hiring and Promotion Linnartz, Stephanie Macy's Inc National Retail Federation Nordstrom Inc North Face, The Shopping and Retail Syngal, Sonia Victoria's Secret Vitamin Shoppe Industries

The Retail C.E.O. Pipeline Is Running Dry

The battered industry’s next generation of leaders needs a complex set of skills, yet scaled-down store training programs aren’t meeting demand.

By Jordyn Holman

Advertising and Marketing Comic Books and Strips Consumer Behavior Containers and Packaging DC Comics Vitamin Shoppe Industries

Using Superheroes to Sell, This Time to Adults

There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.

By Alyson Krueger

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