GNC and the Vitamin Shoppe are redesigning displays and taking other steps to appeal to people who are taking or are interested in drugs like Ozempic and Wegovy.
Category: Vitamin Shoppe Industries
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The Retail C.E.O. Pipeline Is Running Dry
The New York Times – Business:The battered industry’s next generation of leaders needs a complex set of skills, yet scaled-down store training programs aren’t meeting demand.
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Using Superheroes to Sell, This Time to Adults
The New York Times – Business:There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.